When you implement a new business outside your country a marketing and communication plan fit for the new audience is likely to be mandatory. In fact, what works in one market doesn’t always have the same success elsewhere.

To overcome this challenge, IA International Advisors makes its experience available to the client, developing communication strategies suitable for the reference scenario. Events, advertising campaigns, integrated marketing, will be the leading characters of a structured plan and deployed on several channels. IA International Advisors will propose the most appropriate strategy for the target, guaranteeing effective action and visibility.

Drafting of
marketing plan

Support in the study and implementation of the marketing plan aimed to the proper company and product positioning in the new market and the penetration of its services or products.

Organization of events and experiences

Creation of Corporate Events targeted at the launch of products and services. Every single aspect of the event is overseen, from concept to the choice of the venue, from invitations to banqueting.

Brand positioning
and pricing

Development of corporate identity and brand positioning. Support in defining product pricing in order to make them attractive and competitive in the new reference market.


Results of marketing actions implemented in the new market are regularly verified and reported, to make sure corrective measures are adopted to pursue defined targets.