INTERNATIONAL JOINT VENTURE
IN MARINE PROPULSION MARKET

The client is an Italian company that requires consultancy from IA International Advisors to understand, improve and strengthen the relationship with the German parent company that owns the brand.

ACTIONS

IA International Advisors is alongside the client in all the strategic and operational phases of the joint venture with the German company, encouraging dialogue between the parties and making the agreement possible:
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Support to the Italian company in negotiations with the German parent company
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Participation in preparation and negotiation meetings
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Collaboration with the counterparts’ lawyers
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Support in the definition of the JV Governance model and relationships with the companies of origin

A SUCCESSFUL MEDIATION

The intervention of IA International Advisors was decisive in facilitating the relationship and understanding between the Italian start-up and the German company, used to adopting a business model and approach to the market typical of a large company.

Leadership and moral suasion are the winning elements that have allowed the correct setup of the organization with a win-win approach for both parties involved.

Marketing Strategy